What Exactly Is A Landing Page?

What makes a good landing page design?

A good landing page should have a strong offer and be able to explain why the offer is valuable in clear and concise terms.

The landing page headline and subheadings provide a key opportunity to promote the value of your offer..

What is the difference between a landing page and a website?

Focus is why landing pages are so effective for marketing. As opposed to homepages and websites, which are designed for exploration, landing pages are customized to a specific campaign or offer and guide visitors towards a single call to action. In short, landing pages are designed for conversion.

Do I need a website for a landing page?

A landing page can be a stand-alone page. Because of this, you do not need a website for a landing page. And there is software available to help you easily create and host landing pages. You can even use a landing page to create a simple website.

Are landing pages free?

Both free and premium landing page builders should offer a wide range of beautiful, ready-made templates and designs to give you a headstart. Adding videos, images, text, and other content to your landing pages should take only a few clicks—you shouldn’t need to know any code to create your first landing page.

What should a landing page look like?

Are short, sweet, and uncluttered. A landing page should offer all the necessary information, but not so much as to overwhelm (and as a result, drive away) the visitor. Provide the essential info that will interest your audience and nothing more (check out this post for some landing page inspiration).

How many CTAS should be on a landing page?

one CTAKeep the friction to a minimum to increase your conversions. Use only one CTA on your landing page. If you have multiple marketing objectives, use multiple and unique landing pages for each conversion ask. Businesses with 30 or more landing pages generate seven times the conversions.

How do I drive traffic to my landing page?

How to Drive Traffic to Your Landing PageReach people you already know with email marketing.Optimize your landing page for SEO.Let paid search advertising pave a direct road to your landing page.Reach out to influencers.Repurpose existing content.Harness the power of public relations.Enjoy the [free]dom of social media.More items…•

What does a landing page consist of?

A landing page includes several elements: A page completely focused on the offer. Even website navigation gets removed so as not to distract from the offer. A compelling headline and space to explain how the offer delivers sufficient value that a visitor would agree to leave an email address and other information.

What is the landing page called?

In online marketing, a landing page, sometimes known as a “lead capture page”,”single property page”, “static page”, or a “destination page”, is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement.

What is the best free landing page builder?

Top Free Landing Page BuildersHubSpot Marketing Hub. (6,323)4.4 out of 5. … Mailchimp All-in-One Marketing Platform. (4,390)4.4 out of 5. … ClickFunnels. (302)4.7 out of 5. … Instapage. (256)4.3 out of 5. … Unbounce. (236)4.4 out of 5. … Landingi. (186)4.4 out of 5. … ActiveCampaign. (6,194)4.6 out of 5. … GetResponse. (615)4.1 out of 5.More items…

Where can I create a free landing page?

The 9 best landing page builder appsGoogle Sites for making free landing pages.Carrd for building landing pages quickly.Mailchimp for driving email newsletter signups.KickoffLabs for competitions and giveaways.Unbounce for small businesses with a budget.Wix for building a landing page that you can expand on later.More items…•

Do you need a website for ClickFunnels?

ClickFunnels is an easy-to-use software that business owners can use instead of a traditional website to sell their products or services. Creating a funnel does not require you to buy a domain, pay hosting fees, plan webpages, or do development work.

What is a landing page used for?

A landing page is a follow up to any promises that you’ve made in your content. Essentially, it’s the next step toward a visitor becoming a customer. Your landing page lets you make a trade, some sort of special offer, piece of information or a deal, in return for providing contact information.

Do landing pages rank on Google?

In an ideal world, all of your landing pages would rank well for their targeted keywords in Google and convert people like crazy. But that’s not guaranteed to happen. In fact, it rarely does. … Ultimately, though, a landing page that’s laser-focused on conversions will have a particularly hard time ranking.

How do I create a free landing page?

Here’s a step-by-step checklist for how to create your landing page:Select a landing page template.Give your landing page a name.Add your unique content.Include striking images.Choose a relevant domain name.Make sure all your links and CTAs are working.Complete your meta description and SEO title.Publish!

What should a good landing page have?

Components of a great post-click landing page frameworkCompelling headline. You can’t afford to skimp on this one because the headline is the first thing visitors see when they land on your page. … Effective copy. … Engaging media. … Trust indicators. … Lead capture form. … Strong call-to-action. … No exit links. … Sufficient white space.

What makes a good landing page 2020?

Include social proof and testimonials to back up your claims. Focus the whole page on a single offer, with just one primary call to action (CTA). Use a conversion-centered layout to make your CTA stand out (think about whitespace, color, contrast, and directional cues). Test new ideas using A/B testing.

How much does a landing page cost?

Charge on a per landing page basis As such, we’ve seen agencies charge anywhere from $200-2,000 per landing page depending on the complexity, time to build, and add ons.

Do landing pages still work?

They can take advantage of trust elements. Landing pages with images, videos and graphics can not only help attract people, but they will help you make a lasting impression. People only remember 20% of what they read, but they remember 80% of what they see. Landing pages promote customer focus.