Question: What Are The Four Factors Used To Describe A Target Market?

Who is your target client?

Your target customers are those who are most likely to buy from you.

Resist the temptation to be too general in the hopes of getting a larger slice of the market.

That’s like firing 10 bullets in random directions instead of aiming just one dead center of the mark–expensive and dangerous..

What are the 4 types of segmentation?

Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types.

Who is your target audience example?

This group includes attributes, such as age, income, education, gender or geographic location. Using demographic data you can target your campaign for example at young people (eg. age 18-24), both female and male from towns with a population larger than 20,000.

What is a target market example?

Small businesses often target customers by gender or age. For example, a women’s clothing retailer directs its promotional efforts at women. Conversely, a large and tall men’s shop focuses its marketing efforts on tall and heavier men. Similarly, some small companies market to specific age groups.

What are the 3 target market strategies?

The three activities of a successful targeting strategy that allows you to accomplish this are segmentation, targeting and positioning, typically referred to as STP.

What is a target market strategy?

A target market is a defined group most likely to buy a company’s products or services. A marketing strategy is selecting and describing one or more target markets that a company’s product or service will identify for business opportunities.

How do you write a target market?

Define Your Target Market in 6 Simple Steps (With Examples)Look At Your Existing Customers.Look At Your Analytics.Look At Your Competition.Understand Your Product Features And Benefits.Write Your Target Market Statement.Test Paid Ads On Your Target Market.

Why is a target market important?

A target market is a group of consumers identified as likely purchasers of a company’s product. … Choosing a target market is important because it enables the firm to direct its resources to those customers with high potential for sales growth, interest in the product and loyalty to the brand.

How do you identify customers?

Determining Your Ideal CustomerDefine the ideal customer for what you sell. … Determine the specific benefits your customer is seeking in buying your product. … Determine the location of your exact customer. … Determine exactly when your ideal customer buys your product or service. … Determine your customer’s buying strategy.

What is a target audience in marketing?

Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns.

What are the four characteristics of a target market?

The four main types of market segmentation are:Demographic segmentation: age, gender, education, marital status, race, religion, etc.Psychographic segmentation: values, beliefs, interests, personality, lifestyle, etc.Behavioral segmentation: purchasing or spending habits, user status, brand interactions, etc.More items…

Which are the factors relating to target market?

These include gender, age, income levels, race, education, religion, marital status, and geographic location. Consumers that fall into these groups tend to value the same products and services, which is why narrowing down these segments is one of the most important factors to determine target markets.

How would you describe your target market?

This target market is defined geographically, based on where they live or work or vacation or do business. Demographic – Describing your best customer demographically means that you define your target market in terms of their gender, age, income level, education level, marital status, or other aspect of their life.

What are the 7 market segmentation characteristics?

Market Segmentation: 7 Bases for Market Segmentation | Marketing ManagementGeographic Segmentation: … Demographic Segmentation: … Psychographic Segmentation: … Behavioristic Segmentation: … Volume Segmentation: … Product-space Segmentation: … Benefit Segmentation:

What are the characteristics of a successful segmentation?

Regardless of your approach, a useful segmentation should include these six characteristics: Identifiable. You should be able to identify customers in each segment and measure their characteristics, like demographics or usage behavior. Substantial. … Accessible. … Stable. … Differentiable. … Actionable.

How do you target customers?

10 Steps To Target And Connect With Potential Customers…Survey Customers. … Research Your Competitors And Find Out Who Their Customers Are. … Target Ads. … Smart Social Media. … Respond To Every Email, Tweet, Facebook Comment, And Phone Call; Adjust Yourself As Necessary. … Affiliate Marketing. … Establish Trust In Your Community: Publish User Reviews, Get Likes, Syndicate Articles.More items…•

What are five criteria used to determine a target market?

Target Marketing Following are 5 criteria that indicate whether you have selected a viable target market: size, expected growth, competitive position, cost to reach, and compatibility.

How do you classify customers?

Take the time to examine your customer base to identify those who provide most of your income as well as those who contribute much less. Classify your customers into four categories: A, B, C and D customers. An A customer is among your best. They are loyal to your services, pay on time, and buy from you regularly.

What is segmentation with example?

This is why marketers use segmentation when deciding a target market. … For example, common characteristics of a market segment include interests, lifestyle, age, gender, etc. Common examples of market segmentation include geographic, demographic, psychographic, and behavioral.

What are the types of targeting?

But we wanted to put together some of the five most popular methods of targeting on one page.Behavioral Targeting (aka audience targeting) … Contextual Targeting. … Search Retargeting. … Site Retargeting. … Predictive Targeting.