Question: How Do You Market A General Contractor?

How can a contractor get more business?

8 Ways for Contractors to Get New BusinessKeep in Touch.

The referral process should start before the work does.

Go Through Old Files.

If you have client records that go back 5 to 10 years, then it’s time to follow up.

Go Next Door.

Targeted Direct-Mail Marketing.

Boost Current Marketing Efforts.

Host a Lunch-And-Learn.

Offer Free Touch Ups.

Offer a Payment Plan..

What makes a great general contractor?

When you’re ready to do home improvements or to build a new home, a good general contractor is one of the best assurances of a quality job. … Five qualities to look for in a general contractor include experience, reputation, integrity, flexibility and the ability to listen.

How do I protect myself from contractors?

Some other best practices to keep in mind as you finalize a written agreement:Make sure the contractor obtains a permit if the job requires one. … Ask for a copy of the contractor’s license and proof of insurance. … Pay by check and get a receipt. … Document any changes to the contract in writing.More items…

How do contractors get leads?

Contractor Marketing: Generate Contractor Leads in 7 StepsStep 1: Set Up Your Website to Generate Contractor Leads. … Step 2: List Your Business in Local Directories. … Step 3: Get Reviews. … Step 4: Start and Promote a Blog. … Step 5: Optimize Your Site for Local Searches. … Step 6: Promote Your Site on Social Media. … Step 7: Run Paid Advertising.

How do I research a general contractor?

Ask for references. Ask the references about the services performed and their overall experience with the contractor and the quality of the work. Ask if the contractor stuck to the estimated budget and completion date for the project. If possible, inspect the contractor’s work yourself.

What percentage does a general contractor make on a project?

General contractors get paid by taking a percentage of the overall cost of the completed project. Some will charge a flat fee, but in most cases, a general contractor will charge between 10 and 20 percent of the total cost of the job. This includes the cost of all materials, permits and subcontractors.

How much profit should a general contractor make?

Typically, a minimum profit objective is 8%, an average company is 10%, but we believe a well-run, efficient construction company should make 15%.

How do I become a general contractor with no experience?

Becoming a Contractor Through Apprenticeships and Work Experience. Apprenticeships are one of the most common ways to prepare for the license exam. You can work with an experienced contractor for 3-5 years, learning the necessary skills and getting an idea what the job looks like in the field.

What can I do if my contractor is taking too long?

If your contractor is dragging his feet, follow these tips:Document Communications. It’s best for homeowners to communicate with contractors in writing so there is a record of the conversation. … Keep A Record of the Timeline. … Do Not Make Remaining Payments. … Hire A New Contractor. … Take Legal Action.

How do I advertise my general contractor?

Our top marketing ideas for contractors focus on the online components of contractor advertising, including:Website Design.Search Engine Optimization (SEO)Pay Per Click (PPC or “paid advertising”)Social Media Marketing.Video Marketing.Email Marketing.

What should you not say to a contractor?

Seven Things to Never Say to a ContractorNever Tell a Contractor They are the Only One Bidding on the Job. … Don’t Tell a Contractor Your Budget. … Never Ask a Contractor for a Discount if You Pay Upfront. … Don’t Tell a Contractor That You Aren’t in A Hurry. … Do Not Let a Contractor Choose the Materials.More items…

What is a typical general contractor fee?

As a rule of thumb, general contractors will charge between 10 and 20 percent of the total cost of your renovation or remodel. This rate will likely depend on the size and scope of your project, your geographic location, and the materials, labourers, and permits required for the job.

Is HomeAdvisor worth it for contractors?

HomeAdvisor is effective for contractors who are just starting out and need to establish a loyal client base. It’s also a helpful resource for contractors who hit a slow season and need to pick up some additional business. The obvious downside to using HomeAdvisor as a contractor is the high cost tied to leads.

How do I know if my contractor is unhappy?

When talking with the contractor, explain why you are unhappy with his work, and get him to sign a document detailing the solutions that you have both agreed on, so that if he flakes, you have written proof. Remember to avoid writing an online review before talking with your contractor.